Health & Fitness Celebrity

Our client a leading health & fitness celebrity who set out to change the shape of weight loss & fitness in contrast to traditional low calorie or meal replacement programmes. His vision was to highlight the benefits of eating the right food at the right time along with the right fitness plan.


In 2015, following their significant growth our client engaged with MBA to manage the transition of their homebased workforce into a new contact centre model and to supplement that with 30 new hires. MBA demonstrated it can adapt to a sector we hadn’t recruited in prior and deliver a bespoke campaign to our client.


  • 30 Contact Centre Hires in first campaign
  • Manage the Transition 20 Homeworkers into the contact centre
  • Complete full PEV
  • Facilitate regional assessment centres


•93% interview : hire ratio
•60% time to hire reduction
•0% agency usage
•100% PEV compliance

After our phenomenal impact and success of taking our nutritional and exercise plan to market, we selected MBA as our recruitment partner to open our flagship operations centre in Richmond and hire all staff across numerous roles.

Having carried out an in depth discovery project to understand our brand and business model, MBA really got under the skin of exactly what our roles entailed and they proposed several delivery options tailored specifically for our positions.

Neil and Georgina designed and delivered a bespoke recruitment process which included managing a large volume of applicants referred from our owner that all were dealt with in and effective and professional manner.

The final selected recruitment process was a fit for purpose candidate assessment testing through to evaluation framework to facilitate the accurate decision making during the recruitment events.

MBA facilitated assessment centres in Richmond and ensured that our brand was represented exactly as we wanted and this was reflected in the calibre and suitability of candidates at the final selection event, The result of this being a 93% conversion rate from assessment to offer.

General Manager